Business Email Topics
Generating letters for mass mailing, no matter whether they are related to goods or news, can be hard and useless work, especially if the letter opening ratio and conversion does not meet expectations. But before you put effort to your plans, you should carefully look at the business email topics and critically evaluate them. And previous to this make sure you know how to write a business email.
It is the headlines that create the first impression of the subscribers about the company, since this is the first thing they see in their mailboxes. Therefore, they should be written carefully, with expert accuracy. Successfully selling business email writing topics is very helpful yet boring, and unpleasant ones will not convince people to waste time even opening the letter.
In addition, 33% of subscribers open letters solely because of the title. In the most successful cases, they click on these letters without even looking at where they came from. This is the potential that a good headline has.
Don’t Sell in the Headline
Even if your main goal is sales, do not rush with it in the mailing. Many people read the mail in the morning, with a cup of coffee in their hand, and they hardly want to get an offer to spend their money on anything before they finish breakfast. In e-marketing, the best business email topics tell what’s inside, and the worst ones sell what’s inside.
You can not do this: “Buy the e-book ‘Target Marketing’ today for only $23!”
You can do this: “The e-book ‘Target Marketing’ finally came out! Excerpts inside!”
Forget About Spam
Spam is electronic garbage, which no client wants to see in their inbox. If you frequently send out unsolicited offers to buy something, subscribers will mark such emails as spam, and these are definitely not selling business email writing topics, and they will harm the reputation of the company and limit the impact on the audience.
You can not do this: “EARN 50,000 ON YOUR NEXT TRANSACTION!!!!”
You can do this: “Use this little-known tactic to increase your income”
Do Not Repeat
Even if you managed to write a really good title, you should not expect the same effect when you reuse it. In this regard, it is worth remembering disposable dishes: they do their job well once, but one will hardly want to use it again. In this case, it is better to standardize your headings so that they look recognizable.
Make selling headlines emotional
Examples of how to write marketing headlines
Make the Headline Brief
Headlines should be short and pleasant to perceive, no longer than ten words.
You can not do this: “We conducted a survey among our subscribers about which letter template they liked most, and that is what they answered.”
You can do this: “94% of users liked this letter template!”
Use Action Verbs
“Click,” “subscribe,” “go,” “create,” “find,” “get,” “start,” and “download” are words that are likely to induce recipients of a letter to action.
You can not do this: “The email template is inside.”
You can do this: “Download our new email template!”
Use Shocking Statistics
People love facts, and the more impressive statistics reinforce the information, the better. If you place incredible numbers directly in the headline, the recipient’s interest will rise enough to open and read the letter.
You can not do this: “Successful marketers have read this book.”
You can do this: “87% of successful marketers read this book.”
Be Clear and Concise
There is no better option than to write in a simple and understandable language, and avoid confusion, as well as re-read the headings in search of errors. The best headlines are those that the recipient can understand on the first attempt.
You can not do this: “In the current climate of e-commerce …”
You can do this: “Now in online sales …”
To improve conversions, email headlines should be tailored to recipients in such a way that they look like exclusive messages. To personalize letters, you can use data such as the name of the recipient and his or her post – it really attracts attention and makes him or her get familiar with the content.
You can not do this: “Dear customer, here is the information you requested.”
You can do this: “Michael, you asked for information and we will give it to you.”
If you can not think of anything witty or inspiring, sometimes the best tactic is to directly inform about the contents of the letter. Sometimes people are attracted by straightforwardness and honesty.
You can not do this: “We need your help (please read).”
You can do this: “Yes, we are trying to raise funds for the project.”
Like any headline, the headlines of letters should be emotionally saturated. This does not mean that they should make the recipients feel sad, but quite the contrary. People want to know that the contents of the letter will improve their life or somehow facilitate their situation.
For example: “Uh-oh, your prescription is expiring.”
Hope, you found our guide to be useful. Check also our business email sample to be sure you will write a perfect letter.