How to Write a Business Brochure
The simplest way to advertise a company’s goods or services is to write a business brochure. Brochure promotion is highly efficient for any businesses, it is fully client-oriented, and can be low-cost if you are using desktop publishing software. There are plenty of brochure formats and design approaches. Remember that no matter what form of brochure you have chosen, you purpose is to introduce potential customers to your business. “How to write a brochure that is effective for a business?” you may wonder. Find out the answer below.
Business Brochure Writing Tips
- Your advertising brochure is 5 minute guide to your company and it should tell customers about the past, present and future of your company. Make sure you have written about what your company is, what it does and what are its future prospects.
- Find your target customers and make sure that your business brochure is directed to them.
- The heading page of your brochure is the first thing people will see. Like any other advertising, your brochure must grab people’s attention and make them read further.
When you are writing a brochure, make sure that you are going to put your greatest selling slogan on the brochure cover to make people interested.
- The most important aspect of brochure text is to keep it brief. Brochures are aimed at a visual presentation of a company, so your customers do not plan to spend too much time reading when taking your brochure. So, do not play too much with text, just explain illustrations and describe your services.
- Brochure is your chance to build a company’s image, so make sure your content represents the appropriate tone. Decide if you want the company to look long-standing and experienced or fresh and new.
- Proofread your brochure before printing. This recommendation is one of the most important among all our brochure writing tips. Nothing destroys your reputation more than grammar or spelling mistakes. Check your brochure many times over to avoid looking as careless company. Moreover, you can always use editing services to be sure 100%.
- Brochures can be used as a tool to position your firm on the market, to show what your business is capable of, to ask for investors support, to attract new customers, and to impress reporters.
10 Steps to Write a Business Brochure
- Determine the purpose of the brochure.
- Understand your target audience.
- Gather information. Write text.
- Proofread the text for spelling, grammar and tone.
- Divide information into blocks for each panel.
- Choose thematic and attention attention-grabbing elements for the front panel.
- Place a call for action at the end of the brochure.
- Put contact information and a map on the back panel.
- Choose attractive illustrations and graphics.
- Create the design based on the target market criteria.
Mistakes to Avoid in Business Brochure Writing
– Do not forget to add a call to action. Include one or two sentences telling the reader what to do next.
– Make sure you used text standardization throughout your brochure. Pick one text size for the brochure body and one text for headers.
– Do not use multi-panel themes. In any cases, the reader will be distracted from their eyes moving across many panels.
– Do not describe your products or services in extended details. Put brief information to entice readers to visit your shop or website for detailed information.
– Do not be uncertain about who is your target audience. In case you need some help, consult an expert for professional analysis.
– Avoid using “we.” Focus on speaking directly to the customer by using “you” and forget about the self-centered “we.”
– Avoid writing buzz and fancy words. Use simple words and sentences.
Before starting to write your business brochure, make sure you have a strategy and the desired result. Secondly, call together your team of experts and brief them for ideas. Business brochure writing is an investment into your future profits, so be sure that your brochure is professional and reflective of your business ideas.