Annotated Bibliography Sample: Children Advertising Research

Children Advertising Research: An Annotated Bibliography

Kennedy, Nicki. Stop in the name of public policy: limiting “junk food” advertisements during children’s programming. New York: Science and Health, 2009. 541-554. Print.

The author provides the information about governmental regulation and laws that are connected to advertising for children, and the connection between programming advertising and children’s obesity. This issue is complex and requires the efforts of parents, teachers, television broadcast licensees, companies, community leaders, and the children themselves to solve.

Kennedy reveals the first amendment protection applies to commercial speech, the central Hudson four-step analysis, current restrictions on advertising and actions taken to combat the obesity epidemic in children.

The author analyzes prior attempts to regulate advertising aimed at children, and offers advice and rules for a successful campaign that will change the system of advertising to children.

Lüsted, Marcia Amidon. Advertising to Children. New York, 2005, 265 pages.

The author of the book gives readers a comprehensive look at the issue of advertising to children and arguments surrounding the problem. Lüsted familiarizes readers with the basics of selling products, and theory of marketing, the complete history of children as consumers, food marketing, branding, current marketing strategies and overconsumption. An informative sidebars, color photos and schemes accompany easy-to-follow text. The book includes a timeline, additional resources, facts, web sites, a bibliography, a glossary, and index.

Adler, Richard. The Effects of television advertising on children. D.C. Heath, 1980, 367 pages.

The book contains a wide range of information that represents the differing viewpoints of government agencies, advertisers, media, consumer and academe groups. The author provides a comprehensive look at current information about children and advertising. The information is arranged into the following sections: core references, which relate directly to the topics of advertising and children under the age of 12; related information, which provide additional sources referenced to children, advertising and television, or to specific content areas that come under general study; selected bibliographies of other reference sources to complement the information; and current functioning groups and organizations that are active in this area.

Linn, Susan. Consuming Kids: The Hostile Takeover of Childhood, 1980, 302 pages.

The author presents the advertising/marketing theology that views children as consumers rather than human beings. Linn, as a child psychologist, exposes the assault on vulnerable children via advertising/marketing both at home and through the education system. Linn presents a convincing case with a marketing campaign as an example, presenting quotes of spokespersons from the company, and giving explanations from a clinical perspective why such campaigns are harmful for children.

The author tells about the fighting against an industry that cares for the profit, but not for child’s well being. Advertising campaigns usually estimate children’s development and train them to fight against parents. The book has various citations and researches with data. The back cover of the book presents the featured resources for those who wish to pursue further action.

Folta, S.C., Goldberg J.P., Economos C., Bell R., & Meltzer R. (2006) Food advertising targeted at school-age children: a content analysis. Journal of Nutrition Education and Behavior, 38(4), 244-248.

The authors, researchers at the Friedman School of Nutrition Science and Policy, Tufts University, use data from the National Surveys of Children Advertising to analyze the content of advertisements during 31 hours television programming for school-age children. Chi-square tests were used to examine differences in depictions of physical activity. This research raises concern that greater levels of athletic ability and physical activity in food advertising, in which the product is associated with fun, may cause overconsumption, especially of nutrient-poor, calorie-dense foods.

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