How to Write a Persuasive Presentation
The main purpose of writing a persuasive presentation is to build up a solid argument that will make people agree with you and accept your point of view. Many people find it difficult because they don’t want to impose their views on others, or offend them. However, if your task is to make a persuasive presentation, you want to be bold in presenting your opinion and to encourage others to adopt it.
Remember, nothing persuades the audience better than logically structured arguments supported by reliable and credible sources. So, make sure to come through with broad and profound research before starting the actual writing.
- Do use the editorial “we” rather than the first person “I.”
- Do support your view with facts and opinions.
- Do give examples and stories.
- Do think about how people might oppose your position.
- Do write a final paragraph that ends with a powerful emotional appeal.
- Don’t overwhelm the audience with confusing numbers.
- Don’t be too negative.
- Don’t be confrontational in your argument.
- Don’t use vague terminology.
- Don’t use the bandwagon persuasive technique.
Guidelines – How to Write a Persuasive Presentation
- Choose a topic that will be interesting, both to you and the audience. Your topic should be important and familiar to you; the natural passion will enhance the persuasiveness of your presentation.
- Narrow down the topic; focus on one specific aspect of activity. Make sure that your topic is thoroughly covered in the amount of time assigned.
- Do a thorough research of the topic. You need to have a complete understanding of the theme of your topic. Look through statistics, the history of the subject, expert opinions and stories that will provide helpful pieces of information.
- Open the presentation with an attention-grabbing statement that reinforces your opinion. The introduction should contain your subject and state your opinion. Provide enough information to give your audience enough knowledge to understand the topic.
- Describe your case in three to five main points. Usually, a persuasive presentation has three main body points: problem, cause and solution. Provide details and further explanation for each point and add sub-points if needed.
- Support your main points by providing statistics, case studies, illustrations, stories and other evidence. The more examples you include, the more convincing your argument will be. Don’t forget to cite your sources.
- Describe solutions by listing a few steps that can possibly address the problems, based on the reasons you defined. Provide examples and refer to relevant research for each solution.
- Write your argument’s support, or back-up points, off those branching main lines. Briefly state the opposing opinion and the main reasons people might choose to engage in the activity you are against.
- In conclusion, restate your main points and include a “call to action.” Explain to your audience the steps to endorse your ideas outlined in the presentation. End your presentation with the same information you gave in the opening lines to bring your presentation full circle.
Eventually, writing a successful persuasive presentation takes time and practice. However, it’s also important to remember that the success of the presentation depends on the delivery as well. Even an outstanding presentation can fail to persuade the audience, if the speaker is boring and careless about communicating with the audience.
Now you’ve learned the guidelines for persuasive presentation writing. To have a clearer understanding how a persuasive presentation should look, check out our persuasive presentation examples.