KFC Advertising Campaign
KFC has displayed incredible success in all its ventures. KFC is an extensively expanded chain of fast food services from Louisville, US. The founder, Harland Sanders, was an ex-military officer who retired in 1952. KFC has existed independently since 1997 after splitting from Pepsi Company. The core service it offers is chicken, chicken products, and additional fast foods. However, its fundamental focus is to provide fried chicken to the customers (Davis 2010). The company has grown over the years into an international corporation, trading in the United States and other nations, with products such as pork products and hamburgers.
The mission statement of KFC is to become the leading kitchen offering convenient meals, and feeding every family with a sweet tasting meal. The fried chicken is candidly dried under pressure and added to the original recipe (Soba & Aydin 2011). The sandwiches contain regular chicken and those which are topped. The single most outstanding factor of success of the company is the spectacular service they offer to the customers. Despite the death of Sanders, the company remains outstandingly successful. The undying devotion of the company to provide the best service delivery to society has earned it the status of being more society oriented rather than profit oriented. This is because it offers the most affordable delicious meals.
The success of this multinational enterprise has not been easy to achieve. This success is clearly based on the marketing and advertising strategies it applies. KFC has invested heavily in marketing and advertising campaigns (Davis 2010). The most effective advertisement is the initial advert that featured Sanders. He is shown licking his fingers while conversing with the viewers regarding the secret recipe. The advert shows a bucket of the products and features a happy family enjoying the chicken from KFC on Sunday. The most attractive feature of the advert is the well designed and colorful packing of the products, and the color of the chicken. It is clearly depicted as having been made from the best recipes. The advert provokes the desire buy the chicken, as it creates an appetite. Thus, KFC sells significantly through their advertising.
With the advent of technology and technological advances, KFC has taken the initiative by incorporating advertising services. Initially, it ran its advertisements on the internet via its website and other online advertising platforms (Davis 2010). In these campaigns, the company has achieved tremendous market demand by reaching a local and international audience; this is the reason why KFC has expanded so quickly throughout the world. Currently, the company has incorporated the use of mobile applications to do advertising (Lunch Business, 2013). These audio and visual ads on the mobile applications mainly target the younger generation and all fanatics of technology. They are remarkably effective campaign platforms, as they directly engage the listener or viewer of the advert.
Another advertisement strategy that the company uses is providing promotional offers. The “buy one, get one free” offer creates interest in the customers to taste the product. As a result, the customers, after tasting the delicious meal, realize the quality of the product and then spread good reports about the company by word of mouth.
In conclusion, KFC is the top restaurant service in the current market of the fast foods industry. It has run exceptionally strong advertising campaigns that have effectively propelled KFC to the level it is today.
Davis, C. (2010). “KFC’s fanny pact.” Diverse Issues in Higher Education, 27(19), 5-5. Retrieved from http://search.proquest.com/docview/762728404?accountid=35812
Lunch Business. (2013). “KFC launches new advertising campaign focusing on its sourcing of chicken.” Retrieved from http://lunchbusiness.co.uk/kfc-launches-new-advertising-campaign- focusing-its-sourcing-chicken
Soba, M., & Aydin, E. (2011). “Ethical approach to fast food product contents and their advertisement strategies.” International Journal of Business and Social Science, 2(24), n/a. Retrieved from http://search.proquest.com/docview/913054455?accountid=35812